‘If I can set my own price for tonight’s show I will pay more after watching it!’ – evidence from Pay What You Want experiment

In a field experiment conducted in cooperation with city theatres in Warsaw, we allowed some of the visitors to pay whatever they wanted for the tickets. Half of these visitors were asked randomly to make a voluntary payment after (instead of before) the performance. We found a significant positive difference between payments made after and before the show. In a specially designed survey we capture factors that may potentially explain this difference: the visitors’ general expectations towards the performance and different aspects of the audience experience.

The data summarizes results of field experiments conducted in three theaters in Warsaw. In the file, you will find the Excel file with the data and full list of variables with descriptions. All questions from the original survey (conduced in Polish) were translated into English. Note that the dataset might not be exclusively owned by the authors. Use of data requires a license from the data owner. If you wish to use them for your own work, please contact authors for permissions: Anna Kukla & Katarzyna Zagórska.

Published version

@article{kukla2018if, title={‘If I can set my own price for tonight’s show {I} will pay more after watching it!’--evidence from {P}ay {W}hat {Y}ou {W}ant experiment}, author={Kukla-Gryz, Anna and Zag{\'o}rska, Katarzyna}, journal={Applied Economics Letters}, volume={25}, number={19}, pages={1398--1401}, year={2018}, publisher={Taylor \& Francis} }